Empowering Innovators and Farmers Through Branding: A Two-Day Workshop Experience
Congratulations to the EcoRice team! 🏆 They stood out with their cohesive branding strategy for organic pigmented rice, which offers a more affordable alternative—priced at half the cost of typical organic rice in the market. Their presentation covered all aspects of brand development, including a compelling brand name, logo, packaging design, and an engaging brand story. The team successfully defined their brand positioning, as well as detailed brand and customer personas that aligned with their vision. 🌾✨
Their creativity and strategic thinking earned them the top spot in the branding presentation!
On September 11-12, 2024, Introspeck Management Consultancy led a two-day Capacity Building on Branding and Layout Design workshop at the Research Outreach Station for Lowland Development (RSLD) in Paraiso, Tarlac City, organized by TBI Grains under the Department of Agriculture. The workshop aimed to equip product incubators, researchers, and scientists with the branding and communication skills necessary to introduce innovative products to farmers. The overarching goal: to enable farmers to develop sustainable livelihoods by leveraging strong, market-ready brands.
The participants, who work at the intersection of agricultural innovation and entrepreneurship, were guided through a comprehensive program designed to sharpen their understanding of branding and packaging as key components in scaling their products and services. The workshop fostered collaboration, creativity, and strategic thinking as participants worked in teams to develop branding for various agricultural products.
Day One: Building the Foundations of Branding
The first day of the workshop was devoted to establishing core branding principles. Participants were introduced to brand identity, focusing on elements like positioning, values, mission, and vision—all of which are critical for creating a cohesive brand strategy. Through exercises and discussions, they explored how defining both customer personas and brand personas could shape the narrative and communication style of their products.
The day also emphasized the importance of aligning brand identity with customer expectations, reinforcing how branding is not just about visuals but about fostering deeper connections with target audiences. The workshop sessions were interactive, with examples and case studies highlighting the role of branding in successful market penetration.
Day Two: From Theory to Practical Application
The second day was dedicated to hands-on exercises, where participants applied the concepts learned by working on real-world agricultural products. Teams were tasked with developing a complete branding package for a range of products, including:
Mushroom-based meals – A sustainable, plant-based food option.
Organic pigmented rice – A nutrient-rich, antioxidant-filled rice variety.
Liquid compost fertilizers – A sustainable agricultural solution.
Lapan (rabbit meat) – A high-protein, lean meat option.
Working in groups, participants created brand names, logos, and packaging for their assigned products. Additionally, they developed brand stories, honed their unique value propositions, and articulated key brand messages to reflect their customer personas and market needs.
The interactive session also covered practical tips on layout and packaging design, focusing on elements such as color theory, typography, and imagery to ensure their products stand out in a competitive marketplace. Teams presented their work at the end of the session, showcasing creativity, attention to detail, and strategic alignment with their target markets.
Expertise and Impact
Guided by Amrei Dizon, Founder of Vitalstrats Creative Solutions and co-founder of Introspeck, the workshop drew on over two decades of experience in branding across corporate, international, and non-profit sectors. Amrei’s insights into brand development helped participants not only understand the theory behind branding but also apply it effectively to their specific industries.
At Introspeck, we believe that branding is more than just aesthetics—it’s about creating meaningful connections that drive sustainable business growth. This workshop showcased our commitment to empowering businesses and communities by fostering innovation, providing practical tools, and ensuring that branding is a key driver of economic empowerment.
Looking Ahead
The two-day workshop was an important step in helping product incubators, scientists, and entrepreneurs pass on the knowledge they gained to the farmers they support. By equipping them with branding expertise, the workshop participants are now better positioned to help farmers build market-ready products that can foster sustainable livelihoods.
At Introspeck, we are proud to have facilitated this experience and remain dedicated to helping businesses, from startups to established enterprises, refine their branding strategies and achieve long-term success.
Interested in how branding can elevate your business? Get in touch with Introspeck to explore how we can support your growth through targeted branding strategies.